Meet the Founder: Fiona Simpson

Fiona Simpson is the founder of ReflectPath and a seasoned sales enablement leader turned advisor. She’s known for helping both individuals and go-to-market teams uncover the clarity they already hold—then turning it into confident action. Whether on stage, in a workshop, or behind a podcast mic, Fiona brings a blend of storytelling, strategy, and straight talk that resonates with audiences of all kinds.

The Expertise She Brings

Fiona’s expertise sits at the intersection of enablement, leadership, and human decision-making. She has worked with organizations from early-stage startups to global enterprises, with a particular focus on:

Sales & Revenue Enablement:

Designing onboarding programs, sales process training, and coaching frameworks.

GTM Strategy

Partnering with executives to align people, process, and content for measurable growth.

Advisory for Individuals

Simplify complex choices so you feel less stuck and more in control.

Speaking & Facilitation

Delivering talks and workshops that blend storytelling, strategy, and practical takeaways.

Who Is Fiona Simpson?

Fiona Simpson has built her career on creating clarity where others see complexity. With over a decade of experience in sales enablement and go-to-market strategy, she has led teams and guided organizations through rapid growth, transformation, and change. Fiona has launched enablement functions from scratch, designed scalable onboarding and training programs, and partnered with executives to solve strategic revenue challenges.

But Fiona’s work goes beyond systems and processes. As the founder of ReflectPath, she brings her advisory philosophy to individuals and organizations alike: the answers are already within you. Her role is to help uncover, sharpen, and trust that knowledge.

Outside of consulting, Fiona is known for her engaging presence on stage and behind the mic. She brings warmth, humor, and actionable insights to every room she steps into—whether that’s a conference hall, a sales kickoff, or a podcast studio.

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Work Together

If you’re looking for a speaker who can inspire, a facilitator who can energize, or a guest who brings both depth and relatability—Fiona is ready to join the conversation.

Signature Topics

You Already Know What to Do: Why clarity isn’t found in more advice—it’s uncovered through better questions.
Fix the Friction, Not the People: A bold take on how GTM leaders can remove blockers and trust their team’s brilliance.
The Quiet Revolution: Leading Without the Megaphone: How quiet, thoughtful leadership creates high-performing teams (and better humans).
Burn It Down, Build It Better: Career clarity, reinvention, and the permission to quit what no longer works.
Real Enablement Is a Team Sport: How to align product, sales, and strategy through human-centered enablement.

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Kickoff or Conference Keynotes & Panels

Bringing energy and depth to large-scale events.

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Workshops & Team Sessions

Guiding groups through reflective, interactive experiences that shift how they work and lead.

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Podcast & Media Appearances

Offering grounded, candid insights on sales enablement, leadership, and navigating career transitions.

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Previous Appearances

Fiona has been invited to speak, host, and facilitate at conferences, company events, and on podcasts, bringing her blend of strategy, storytelling, and candor to diverse audiences.

Bring Fiona to Your Stage

Revenue/Sales Kickoffs

Keynote (2024): "The Future of Enablement: What If We Got It Right?" - GTM Leaders Kickoff for high-growth EdTech company, 75 attendees
Main Stage Session (2023): "Beyond Quota: Building Teams That Trust Themselves" - Revenue Kickoff for Fortune 500 tech company
Keynote (2022): “Mindset of a Champion: How to Achieve Your Goals Without Burning Out” - Sales Kickoff for global SaaS Healthcare company, 200 attendees
20+ Workshops & Breakouts led for SaaS, healthcare and hospitality tech companies

Enablement Conferences & Events

Virtual Hackathon Keynote & Host (2025): "Empowering Frontline Managers to Coach Effectively" - in partnership with The Enablement Squad
SEC Summit Atlanta - Session Speaker (2024): “Launch Day and Beyond - How Enablement Fuels Ongoing GTM Momentum"
RES Experience - Workshop Speaker (2023): “Where Do You Draw the Line? Establishing Boundaries to Stay Clear on Your Mission”
RES Experience - Session Speaker (2022): “Quantum Leap: Building an Integrated Pre-Sales and Enablement Practice”

Enablement Amplified Podcast - Founder & Host

Conversations with GTM leaders exploring bold ideas and “what ifs” in revenue enablement. Launched 2023, 16 episodes published, currently on hiatus

Other Events & Podcast Apperiences

Women In Sales: Webinar Sponsor & Host (2025): "Should I Stay or Should I Go?"‍
Podcast Guest: Coach2Influence (2025)
Podcast Guest: Close Mode (2023)