Meet the Founder: Fiona Simpson

Fiona Simpson is a speaker, thought leader, and the founder of ReflectPath. She helps revenue teams identify and repeat their patterns of success using the ReflectPath Framework, so that winning becomes a habit, not an accident. Whether on stage at an SKO, leading a workshop, or behind a podcast mic, Fiona brings a blend of storytelling, strategy, and straight talk that actually sticks.

The Expertise She Brings

Fiona’s expertise sits at the intersection of enablement, leadership, and human decision-making. She has worked with organizations from early-stage startups to global enterprises, with a particular focus on:

Sales & Revenue Enablement:

Designing onboarding programs, sales process training, and coaching frameworks.

GTM Strategy

Partnering with executives to align people, process, and content for measurable growth.

Speaking & Facilitation

Delivering talks and workshops that blend storytelling, strategy, and practical takeaways.

Who Is Fiona Simpson?

Fiona Simpson has spent over 15 years inside GTM organizations, building enablement programs, training revenue teams, and helping leaders make high-stakes decisions with more clarity and less noise. She has launched enablement functions from scratch, designed scalable onboarding and training programs, and partnered with executives on some of the thorniest problems in go-to-market strategy.

ReflectPath grew out of a pattern she kept seeing: skilled, experienced professionals who already had the answers but couldn't trust them. The ReflectPath Framework is her response to that — a repeatable system for identifying patterns of past success and making them stick.

Fiona is known for her engaging presence on stage and behind the mic. She brings warmth, a sharp point of view, and actionable insights to every room she steps into — whether that's a conference hall, a sales kickoff, or a podcast studio.

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Work Together

If you’re looking for a speaker who can inspire, a facilitator who can energize, or a guest who brings both depth and relatability, I am ready to join the conversation.

Signature Topics

Winning Becomes A Habit
‍Signature Keynote
‍How to identify your team's patterns of success, name them, and build a system that repeats them.
Fix the Friction, Not the People
‍GTM Leaders Session
‍A practical framework for identifying your team's patterns of success and making them repeatable.
Real Enablement Is a Team Sport
‍Enablement Teams
‍How to align product, sales, and strategy through human-centered enablement.
The Conversation Audit
How-To Session for GTM Leaders, Enablement and RevOps
‍A three-step framework for turning call data into targeted enablement. Works with any stack.
AI In the Loop
‍Workshop for GTM Teams
‍Practical session for field teams on how to approach and build practical AI workflows.

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Kickoff or Conference Keynotes & Panels

Bringing energy and depth to large-scale events.

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Workshops & Team Sessions

Guiding groups through reflective, interactive experiences that shift how they work and lead.

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Podcast & Media Appearances

Offering grounded, candid insights on sales enablement, leadership, and navigating career transitions.

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Previous Appearances

Bringing her blend of strategy, storytelling, and candor to diverse audiences.

Bring Fiona to Your Stage

Revenue/Sales Kickoffs

Workshop (2026): "The Anatomy of a QBR" - Deep dive into core customer-facing presentation for Boomi CSM team, 125 attendees
Keynote (2024): "The Future of Enablement: What If We Got It Right?" - GTM Leaders Kickoff for high-growth EdTech company, 75 attendees
Main Stage Session (2023): "Beyond Quota: Building Teams That Trust Themselves" - Revenue Kickoff for Fortune 500 tech company
Keynote (2022): “Mindset of a Champion: How to Achieve Your Goals Without Burning Out” - Sales Kickoff for global SaaS Healthcare company, 200 attendees
20+ Workshops & Breakouts led for SaaS, healthcare and hospitality tech companies

Events, Conferences and Podcasts

RevFest - RevOps Conference - Main Stage Speaker (2026): " Your Most Valuable Dataset Has No Numbers"
Podcast Guest - Grow & Tell hosted by Dock
Women in Sales GTM Leadership Retreat - Session Speaker (2026): "The Reflective Leader - How Great GTM Decisions Start from Within"
Virtual Hackathon Keynote & Host (2025): "Empowering Frontline Managers to Coach Effectively" - in partnership with The Enablement Squad
Webinar Panelist (2025): "The Current State of Sales: Trends, Challenges & the Role of AI" hosted by Factor8 Training
Webinar Host & Sponsor (2025): "Should I Stay or Should I Go?" hosted by Women In Sales
Podcast Guest - Coach2Influence (2025)
SEC Summit Atlanta - Session Speaker (2024): “Launch Day and Beyond - How Enablement Fuels Ongoing GTM Momentum"
RES Experience - Workshop Speaker (2023): “Where Do You Draw the Line? Establishing Boundaries to Stay Clear on Your Mission”
Podcast Guest - Close Mode (2023)
RES Experience - Session Speaker (2022): “Quantum Leap: Building an Integrated Pre-Sales and Enablement Practice”

Enablement Amplified Podcast - Founder & Host

Conversations with GTM leaders exploring bold ideas and “what ifs” in revenue enablement. Launched 2023, 16 episodes published, currently on hiatus