SKO Do's and Don'ts

Your annual Kickoff is an engagement event, not a training event.

Six things to add to your SKO agenda and six to rethink, from an enablement expert with 10+ years of planning events for GTM teams.

A ballroom is a hard place to learn, and a great place to connect. The SKOs people remember are built around the second one.

SKO Do's and Don'ts is a short planning guide for the people building the agenda. It covers what to add, like unstructured time, good food, a working session, and a plan for the weeks after. It covers what to rethink, like the 90-minute product session, the motivational speaker, and the one-size-fits-all agenda. And it shows how to build the rest of the year around the event, so the learning sticks.

Planning a Q1 SKO? Download the guide and take it to your next planning meeting.

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