Turn Wins Into Habits

Fiona Covington delivers clarity on decision-making, confidence in execution, and a repeatable system for identifying what actually works. The shifts happen in the room and compound long after she leaves.

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Signature Topics

Fiona helps revenue teams stop leaving their wins to chance and start building repeatable systems. Below are her most-requested engagements, each tailored to fit your organization's goals and designed to create lasting shifts in how your team executes.

The Reflective Leader

Leadership decision-making through the ReflectPath Framework.
The most underused input a leader has is their own signal. This session walks through all five steps of the Framework, using a decision leaders are sitting on in the moment.

Best for: Leadership Offsites & Events
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The Conversation Audit

Use AI Tools To Close Skill Gaps at Scale
Every GTM team feels inconsistent execution. Few can inspect it repeatably. This session shows how to leverage AI to sample real calls, surface skill gaps and build enablement programs from them.

Best for: GTM Conferences, Enablement & RevOps Events

Winning Becomes a Habit

Studying success to build revenue momentum
Your wins carry more intel than your losses. This session flips the diagnostic from what went wrong to what made that quarter your best, then turns those patterns into a playbook.

Best for: SKOs, GTM conferences & events

Hear from previous guests & event organizers

Fiona makes sure each participant gets it, that each of us is impacted in a real way by the end of her session. For me, that meant a shift in how I do something, and a process for identifying what to shift and how"
Jacki Lahey
CEO
Activate the Magic

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If you're leading a GTM, sales, or revenue team, or looking for a speaker who brings both energy and actionable insights, I'd highly recommend Fiona. She's incredibly knowledgeable, engaging, and genuinely cares about helping teams perform their best.
Unnati Vora
Podcast Host
The Clarity Series

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She's quirky, tell it like it is, but also knowledgeable. That makes her approachable and makes you want to ask the tough questions, to truly dig in and do the work.
Sophia Mikelionis
Keynote Speaker
Gearing Together

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In go-to-market, we're pushed to move fast, and fast can mean expensive mistakes. What was refreshing about Fiona's framework is that it was super practical and easy to execute. She gave us tools we can use week after week to make better decisions with more clarity and confidence.
Linda Ohr
SVP of GTM
GoNoodle

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Previous Appearances

RevFest, May 2026

The Conversation Audit

This is some space to write some info about the talk, whats in it, the format, name drop a bit, etc.

Women in Sales Leadership retreat, March 2026

The Reflective Leader

This is some space to write some info about the talk, whats in it, the format, name drop a bit, etc.

The Conversation Audit

CDM Media CIO/CISO/CAIO/CX Summit Atlanta

Keynote Session, July 2026

Winning Becomes a Habit

Women In Sales Community Retreat

Keynote Session, October 2026

Empowering Frontline Managers to Coach Effectively

The Enablement Squad

Virtual Hackathon Keynote & Host, Feb 2026

The Current State of Sales: Trends, Challenges & the Role of AI

Factor8 Training

Webinar Panelist, 2025

Should I Stay or Should I Go?

Women In Sales

Webinar Host & Sponsor, 2025

Launch Day and Beyond - How Enablement Fuels Ongoing GTM Momentum

SEC Summit Atlanta

Mainstage Panelist, 2024

The investment

Keynote Pricing:

Starting at $5,000

The ReflectPath Framework is a 5-step methodology that turns instinct into evidence, and evidence into repeatable wins. It works because it meets revenue professionals exactly where they already are: experienced, capable, and ready to stop second-guessing themselves.

Travel and logistics negotiated based on location.For tiered offerings (multi-keynote events, workshop combinations) or program design inquiries, let's talk.

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  • A customized 30-45 minute keynote or breakout

  • target icon

    practical handout the room uses in the field

  • 30 minutes of Q&A

Common Questions —

How do you identify patterns in top performer behavior?

Most organizations study what went wrong. Fiona flips that: audit your wins. Look at your best quarter. What discovery questions did your reps ask? What objection handling actually moved deals? Which follow-up sequences closed business? When you name the patterns behind your success, you can teach them. That's the foundation of "Winning Becomes a Habit."

Why is my sales team inconsistent even though we have the same process?

Process on paper and process in practice are different things. Your reps skip steps, adapt on the fly, or apply frameworks unevenly. You can't fix what you don't see. A conversation audit surfaces the real gaps: where are your reps actually struggling? Then you build enablement from the data, not guesses. That's what "Your Most Valuable Dataset Has No Numbers" tackles.

How can leaders make better decisions under pressure?

Most leaders make decisions from the outside in: data, opinions, conventions. But the best signal you have is already inside you. Your instincts, your pattern recognition, your body's read on the situation. The ReflectPath Framework teaches you to access that internal signal, combine it with data, and commit fully. Pressure doesn't disappear. But your confidence in your own judgment does change.

What's the difference between a one-off training and an enablement system that actually sticks?

Memorable moments fade. Repeatable systems don't. One-off trainings inspire for a week. Real enablement programs customize the framework to your team's deal data, set a baseline, track improvement, and build it into your rhythm. That's why Fiona offers keynotes, workshops, and program design—each serves a different moment in the journey toward lasting change.

Work with fiona —

Winning becomes a habit, not an accident.

Whether you're planning an SKO, a leadership summit, or a team workshop, Fiona brings the ReflectPath Framework to your people in a way that sticks long after the event ends.

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